- $89.00
Upcoming Sessions
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Workshop Overview
This hands-on workshop is designed to give participants a complete, practical foundation in email marketing using Mailchimp, one of the world’s most widely used email platforms. Starting from scratch, you’ll set up a real Mailchimp account, build and organize a very simple audience, design compelling email campaigns, and send them with confidence. By the end of the session, you’ll understand not just how to use Mailchimp, but how to use it strategically to grow engagement and reach your audience effectively.
Prerequisites
No prior Mailchimp or email marketing experience is required. Learners should be comfortable navigating a web browser and have a valid business email address to create a Mailchimp account during the workshop if one doesn’t already exist. To validate your domain and email address you will need access to your domains registrar (Varial Hosting, GoDaddy, NameSilo, etc.) to access your DNS records.
What You Will Learn
- 01Getting Started with Mailchimp
- Creating a Free Mailchimp Account Step by Step
- Verifying Your Email Address and Activating Your Account
- Completing Your Profile and Organization Details
- Understanding Domain Authentication and Setup
- Navigating the Mailchimp Dashboard and Main Menu
- Understanding Mailchimp's Free vs. Paid Plan Limitations
- Setting Up Two-Factor Authentication for Account Security
- 02Building and Managing Your Audience
- Understanding Audiences (Lists) in Mailchimp
- Creating and Configuring Your First Audience
- Adding Contacts Manually and via CSV Import
- Using Tags to Organize and Categorize Contacts
- Building Segments to Target Specific Groups
- Managing Unsubscribes, Bounces, and CASL/GDPR Compliance
- Adding a Signup Form to Capture New Subscribers
- 03Designing Your First Email Campaign
- Starting a Campaign from Scratch
- Choosing Recipients and Setting Your Sender Name and Subject Line
- Writing Effective Subject Lines and Preview Text
- Navigating the Drag-and-Drop Email Designer
- Adding and Formatting Text, Images, Buttons, and Dividers
- Applying and Customizing a Template for Brand Consistency
- Using Merge Tags to Personalize Emails (e.g. First Name)
- Previewing Your Email on Desktop and Mobile
- 04Sending and Scheduling Campaigns
- Running the Pre-Send Checklist in Mailchimp
- Sending a Test Email to Yourself Before Going Live
- Sending Your Campaign Immediately vs. Scheduling for Later
- Understanding Send Time Optimization
- What Happens After You Click Send — Delivery, Spam Filters, and Inbox Placement
- Best Practices for Improving Email Deliverability
- 05Reading Your Campaign Reports
- Finding and Reading a Campaign Report
- Understanding Open Rate, Click Rate, Bounce Rate, and Unsubscribes
- Identifying Which Links Performed Best
- Using Report Data to Improve Your Next Campaign
- Industry Benchmarks and What "Good" Looks Like
- 06Q&A
- Time to Answer Any Related Questions
Included With The Workshop
- A PDF quick-reference guide covering key steps, terminology, and tips from the session.
- A PDF pre-send checklist to run through before every campaign to catch mistakes and improve deliverability.
Associated Certifications
Participants who complete this workshop may wish to pursue the Mailchimp Foundations certification, available free through the Mailchimp Academy. This workshop provides strong preparation for that credential.
Frequently Asked Questions
We understand that you may have questions, and we’re here to help! Some of the most commonly asked questions about this course are covered below but if they don’t cover what you are looking for feel free to reach out to us through our contact page, and we’ll respond promptly to ensure you get the assistance you require. Your satisfaction is our priority, and we’re committed to making sure you have all the information necessary for a seamless experience.
No. Setting up a Mailchimp account is the very first thing we do together. You will require a valid business email address and you'll be ready to go. A valid business email means an email using your website domain (you@yourbusiness.com). If you already have an account, you're welcome to use it.
To authenticate your domain (yourbusiness.com, yourbusiness.ca, etc.) you will require access to your domain registrar (Varial Hosting, GoDaddy, NameSilo, etc.). This is where you purchased your domain from.
No. Mailchimp's free plan is fully sufficient for everything covered in this workshop. We'll walk through what the free plan includes and when upgrading might make sense, but you won't be required to purchase anything.
Absolutely. The workshop is specifically designed for beginners. Whether you're running a small business, a nonprofit, or a community organization, you'll leave with the practical skills to start sending professional emails right away.