- $75.00
Upcoming Sessions
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Workshop Overview
This hands-on workshop is designed to help business owners and marketing staff set up, optimize, and manage a Google Business Profile to maximize their visibility in local search results. Whether you’re starting from scratch or have a profile that’s been sitting untouched, this workshop will walk you through everything you need to make a strong first impression when customers search for you on Google. By the end of this session, you will have a complete, polished profile that helps you show up in local searches, attract more customers, and stand out from the competition.
Prerequisites
No prior experience is required. Students should have a Google account whether Gmail or a customer business email setup as with Google and having your business information ready (address, hours, phone number, website) is recommended.
What You Will Learn
- 01Setting Up Your Profile
- What is a Google Business Profile and Why it Matters
- Creating or Claiming Your Business Listing
- Verifying Your Business with Google
- Navigating the Google Business Profile Dashboard
- 02Completing Your Business Information
- Adding and Formatting Your Business Name, Address, and Phone Number
- Setting Your Business Category and Attributes
- Writing an Effective Business Description
- Adding Your Website, Hours of Operation, and Holiday Hours
- 03Photos, Products, and Services
- Best Practices for Uploading Photos that Attract Customers
- Adding Services or a Product Catalogue to Your Profile
- Using the Posts Feature to Share Updates, Offers, and Events
- 04Reviews and Customer Engagement
- How to Request Reviews from Customers
- Responding to Positive and Negative Reviews Professionally
- Answering Questions in the Q&A Section
- Using the Messaging Feature
- 05Insights and Ongoing Management
- Reading Your Profile's Performance Data (Views, Clicks, Calls)
- Understanding How Customers are Finding Your Listing
- Tips for Keeping Your Profile Active and Up to Date
- 06Q&A
- Time to Answer Any Related Questions
Included With The Workshop
- A PDF reference checklist for completing and maintaining your Google Business Profile after the workshop.
Associated Certifications
Not applicable.
Frequently Asked Questions
We understand that you may have questions, and we’re here to help! Some of the most commonly asked questions about this course are covered below but if they don’t cover what you are looking for feel free to reach out to us through our contact page, and we’ll respond promptly to ensure you get the assistance you require. Your satisfaction is our priority, and we’re committed to making sure you have all the information necessary for a seamless experience.
Yes, you will need a Google account to create or access your Google Business Profile. If you don't have one, we recommend creating one before the workshop. This can be a Gmail account or your custom business email setup as a Google account.
Absolutely. Many attendees come in with an existing profile that is incomplete or hasn't been updated in a while. This workshop will help you audit and improve what you already have.
Yes. Google Business Profile supports service-area businesses, and we cover how to set up and manage your profile whether you work from a fixed location or serve customers at their location.